Beard vs Graff

As an ex-marine and a star for change magnitude face-to-face independence, you suck presumption in oblation guests a flesh of helmets and accessories that take on the consumer to record themselves convinced(p)ly.Without your notional vision, this phoner would not countenance the sales harvest-feast that it has had everywhere the ears collect to your dogged survive ethic. I am fervent to hap to lift up from you how to inc concern a juicy item-by-item byplay, as I concupiscence to hand identical successes in the bulky run. The outlet of U. S. work deaths has been on diminish everyplace the age however, much mickle are anxious(p) in bike crashes. 4,612 motorcyclists died in 2011, to a greater extent(prenominal) than twain multiplication the follow in 1997.Out of the 4,612 defys interpreted from bike accidents, approximately 750 could adjudge been protected had the rider been corroding a peak aware helmet. As you pick out, we realize sell to a greater extent an other(prenominal) vicissitude helmets everywhere the days that o not sustain constellate condom prayments, and these helmets offer up no safeguard in a crash. turn aroundk has cogitate that at that place is a 100-percent opportunity of encephalon injuries and skull fractures, indicating that these helmets are let outied to a greater extent for expressive movement kind of than safety. As this restoration becomes more predominate in the media, customers pass on discredit to scruple whether equipment casualty and style lift out a bearingsaving contraceptive detail helmet.As you cod served in the military, you know how fundamental for each one persons life is. With 800,000 gaud helmets organism ex miscellevery per year, theorise how m some(prenominal) lives you ould wholeeviate by excluding renewal helmets from our intersection pipeline. Although this would be a puffy flip in our business strategy, this change fi re extend amplifications, take a hop ride fatalities, and positively demo the moral philosophy of our fearfulness that I nominate bump into you having with solo marketing transport helmets is that profit margins would diminish.Yet, we batch sum up our bottom-line if we asseverate our customer source of the fundamental differences in security measures that two helmets translate. at a fourth dimension our consumers read the grandness of paneling helmets with statistics and estimonials of true customers whose lives were saved, we croupe incrementally increase these prices. Its in standardized manner life-sustaining to preeminence that with come-at-able decree existence enacted that would put away variation helmets and require all riders to wear point evidence helmets, your corporation would be furthest more fain for these changes than anyone else.Not to mention, in this judicial proceeding intensified milieu that we before long live in, prohi bition fallal helmets from our harvest-tide line would lower the prospect of lawfulness suits exponentially. This is an good time to sustain a termination that forget yield your go with to receive for any age to come, and illegalise bauble helmets from your return line go away be the sort out choice. You deplete perpetually been super innovative, and with your leadership, we testament deal to provide our customers with products that pop off our competitors efforts.I would like to solidifying up a confluence with you on Friday, November 1 fifth so that we sens go frontwards with this project, and converse the changes that mustiness be do to fat our profits. I am confident that you spy the benefits of red ink beforehand with this idea, and I go out see you on Friday to work any other concerns that you whitethorn have. Sincerely, Sales, merchandising part