The Difficult Justice of Melville and Kleist Essay Example for Free

The Difficult Justice of Melville and Kleist Essay According to many scholars, Billy Budd is the archetypal story of good vs. evil, the injustice of an imperfect world, and the impossible decisions good people are forced to make. On a first reading of the story, Captain Vere appears to be a symbol of merciless justice, cold efficiency, and the power of the State; a godlike figure with the power to take life when and where he sees fit. The captain, whose name is loosely translated as Truth, is caught in the middle between the two. He is fond of Billy, because of his friendly open nature. He dislikes Claggart because he instinctively feels that he is evil, â€Å"No sooner did the Commander observe who it was that deferentially stood awaiting his notice, than a peculiar expression came over him. It was not unlike that which uncontrollably will flit across the countenance of one at unawares encountering a person who, though known to him indeed, has hardly been long enough known for thorough knowledge, but something in whose aspect nevertheless now for the first provokes a vaguely repellent distaste†(Chapter 19, Melville). Vere appears to have an intuitive knowledge of what is right and just, which makes it all the more baffling why he chooses to disregard what he knows is right in favor of the expedient. Martin Greenberg, in â€Å"The Difficult Justice of Melville and Kleist,† cites two arguments for Vere’s decision to punish Billy: first, is the loss of free will that follows enlistment in the Navy; second, the fear of mutiny and chaos is extremely compelling to a high ranking official like a captain (4). Greenberg and Melville understand Vere’s predicament as a man of the military. Had he been soft, perhaps more lives would have been lost through mutiny, and the cohesion of the Royal Navy might have been destroyed. The story is set in 1797, following the American Revolt against the Crown. In such tumultuous times, any form of clemency—especially in the armed forces—would be seen as a weakness for the unscrupulous to exploit. The story of false accusations against an innocent has a long history in the literary, Biblical, and historical traditions. Quite often, the person in charge of making such life or death decisions is either unable or unwilling to do the right thing (i. e. Pontius Pilate). Pontius Pilate and Captain Vere have both sent innocent men to their deaths for fear of social unrest, or an end to the status quo. In the realm of ethics, their action would have been unconscionable, but in politics, leaders must abide by the Macchiavellian dictate to When Vere calls upon Billy to answer his accuser, he believed that he would be quickly exonerated because there is nothing in his nature that would give credence to such an outlandish allegation. Until Billy strikes Claggart dead in a fit of incoherent rage, In Martin Greenberg’s analysis of Billy Budd, he remarks on the Biblical imagery immanent in the descriptions of John Claggart and Billy Budd, The two of them are the great forces of light and dark in the miniature universe of the ship, â€Å"And that world provides, like the great world itself, a Satan, harsher than his harsh name of Claggart, as sinisterly handsome as Billy is angelically—modeled on Milton’s Satan, despairing like him, but ignoble†(5). One of the ironies in examining this supposed lack of free will, is that it is an ineffable part of the Christian doctrine; yet those that are obedient to this higher power often feel compelled to perform actions they never would have dreamt of doing. Melville makes frequent allusions to Abraham and Isaac, with respect to Abraham’s near sacrifice of his son on the mountainside. Greenberg remarks upon this likeness at length in his analysis, â€Å"The two are imagined as embracing like father and son, like Jacob and Isaac, in the privacy of the sailor’s confinement, where as if it were a sacred precinct, the storyteller doesn’t venture to enter. Each experiences a sacrificial exaltation: Billy, sacrificing his life at the behest of the father-god of his world, exclaims â€Å"God bless Captain Vere! † just before he drops from the yardarm; the Captain, as the one who condemns to death, makes even the harder sacrifice (according to the narrator at the behest of his father-god the King†(5). With the death of Claggart, Vere argued for Billy’s death in a military court. The officers present knew that he was innocent of mutiny and homicide. He did not have the mental capacity to engineer such a coup, nor was he aware of his own strength. All he wanted to do was stop the lies coming out of Claggart’s mouth, and he reacted physically since he was unable to do so verbally. Would it not be a crime to kill someone that is mentally handicapped and too strong for his own good? Would it not be better to set him ashore in England or the Americas, then restore order to the At the beginning of Chapter 23, when sentence was to be passed upon the approved, the narrator presented a rather sympathetic portrait of Captain Vere, â€Å"The austere devotee of military duty, letting himself melt back into what remains primeval in our formalized humanity, may in the end have caught Billy to his heart even as Abraham may have caught young Isaac on the brink of resolutely offering him up in obedience to the exacting behest† (Melville). Like Christ, Billy had done no wrong, and perhaps this very perfection makes him less sympathetic than Captain Vere to Melville. As fallible human beings, some have more power than they know how to wield, and some decisions come at the price of the soul. It is Greenberg’s contention that the supernatural powers of the one true God, a pantheon of gods, heaven, or angels are no match for earthly injustice. The crucifixion of Jesus, the execution of Billy, and the avenging of Claggart substantiates this cynical world view. Works Cited Greenberg, Martin. â€Å"The Difficult Justice of Melville Kleist. † The New Criterion. (March, 2005): 3-11 Melville, Herman. Billy Budd, Sailor. Retrieved 5 Apr. 2007 from http://xroads. virginia. edu/~HYPER/bb/BillyBudd. html

Development of Tennis as a Leisure Activity

Development of Tennis as a Leisure Activity The development and significance of tennis as a Leisure Activity (Mainly in the UK) 1. The History and Development of tennis. (Mainly in the UK) According to The Cliff Richard Tennis Development Fund 2000, tennis is a world-class competitive sport captivating millions of players and fans all round the world. It was in France that the game tennis as we know it today really came into being. During the 16th, 17th and 18th centuries it became the highly fashionable sport of kings and noblemen a far cry from being played by the lower classes. The development fund 2000 describes how real tennis was actually very different to the game that we know today. The game was played indoors, in large galleries with jutting roofs and points were won according to how the ball was played off of the gallery walls, rather like squash. This concept is very different to todays Lawn Tennis, where the rectangular court is laid out on a grass surface and the play is within marked boundaries, not off of the walls. After its initial rise in popularity with the French nobility, tennis spread throughout Europe, becoming particularly popular in England. To day, Wimbledon and the UK are associated with lawn tennis. Cliff Richard’s Development fund describes how the changes in tennis have taken place over the years and how the shift has moved tennis from being associated with the upper classes to a sport which is played at all different levels and at every level of the social classes. During the 19th century when Victorian prosperity in England prompted a significant revival, courts were built in many famous country houses and the first tennis clubs providing facilities for members began to appear. The biggest boost for tennis however came in 1875. As said by the development Fund 2000, The All England Croquet Club, which had formed in 1869 had failed to attract enough visitors and in 1875 they decided to offer Lawn Tennis as an added attraction. The new game was an instant success, so much so that in 1877 the name of the club was changed to the All England Croquet and Lawn Tennis Club. This highlights that the popularity of tennis has been growing for many decades thus gives us a good ind ication that it will continue to prosper. The Wimbledon Championship has been one of the most significant developments in the history of tennis. This event alone has contributed to a huge numbers of followers and participants throughout the UK and illustrates the development of tennis as we know it today. In the 1930s the game became highly fashionable in the UK, led by British stars such as Fred Perry and Don Budge and International Champions such as Henri Lacoste. Then, into the 1990s the championships became more popular than ever particularly as Great Britains hopes for a champion became rekindled with the likes of Greg Rusedski and Tim Henman. Now, entering 2006 we are witnessing the rise of young Andrew Murray who is taking the tennis circuit by storm and he will hopefully encourage and boost tennis numbers within the UK. The Lawn Tennis Association has outlined a number of ways in which it has attempted to translate the enthusiasm generated by the Wimbledon Championships each year into lasting benefits and continually develop tennis on a yearly basis. Some examples include; the sponsored campaign, ‘Play Tennis’, which is an initiative that offered free tennis lessons with the Lawn Tennis Association coaches in April and May 2004. The Lawn Tennis Association confirms that in 2004, 8,000 Londoners participated in the scheme and as a result around a third joined their local tennis clubs after playing. This highlights the significance of tennis within the UK and that the sport is held in high esteem. Perhaps now it is important to expand its target market and appeal to different socio-economic groups. Further, the Lawn Tennis Association launched an Ariel Tennis Ace campaign which was a ‘talent search’ for young players, the winner of which received coaching with John McEnroe du ring the Wimbledon Championships. It is important to note that tennis is such a significant sport within the UK that such competitions are respected and widely sought after. Other ways in which the Lawn Tennis Association has developed and increased the popularity in the UK include the introduction of a Tennis Show which has been running since April 2004 which was linked in with the Fitness Show and offered free coaching, access to clubs and information. Further, in order to establish a larger ratio of children who play tennis the organisation pioneered the Wimbledon Kid’s Zone; whilst the Championships were taking place, a children’s area is established to introduce children to tennis. Approximately 6,000 children attended in 2004 and lastly, ‘The Road to Wimbledon’ initiative was set up for young players to lure them into tennis and encourage promising young talent which will help boost tennis numbers. The incentive to entering this competition was that the winners were given the opportunity to play at Wimbledon in August. Nowadays, sporting events tend to be sponsored by major companies in order to generate more money. Last year, American Express sponsored a five-day event next to Tower Bridge with larges screens televising Wimbledon matches, tennis training and held a celebrity tennis night which raised money for the Sport Relief Charity. The Lawn Tennis Association supports any private sponsorship for these free public events because it helps develop the sport. Moreover, it is obvious that much is being done to develop tennis within the UK because Sport England has launched a website www.activeplaces.com – this Internet site has produced a list of facilities for all sports, including the locations of every tennis court in London. Sport England believes that the site’s usefulness could be enhanced if it keeps records of the condition of facilities to ensure the courts upkeep and increase the number of tennis players in the UK. The Lawn Tennis Association believes that currently a third of local authority tennis courts are in a state of disrepair, this information needs to be passed onto the local authorities to be addressed, otherwise tennis could cease to play a significant sporting role in the UK. Also, if information of facility conditions is recorded it will provide a more realistic picture of sports resources in London and may serve as a prompt to local authorities to improve their local facilities. 2. The Organisation of tennis. The Lawn Tennis Association’s work and investment is based around three main priority areas, theses include tennis clubs, junior players and performance. The organisation has been trying to make British tennis more inclusive and available to a wide number for many years. The reasons for targeting the different areas and widening their target market are to attract more and better players. Nowadays, the Lawn Tennis Association is focusing on how and where tennis is played and organised in the UK. The reason for this is to establish where the best facilities are and to improve the areas which are in disrepair. In order to better organise tennis within the UK, the Lawn Tennis Association has introduced an initiative called ‘Club Vision’ which aims to provide progressive clubs with greater support and resources at both a national and county level and to ensure that clubs can play a greater part in making the UK into a stronger tennis nation and make it as popular and g enerate a following as great as that of football. ‘Club Vision’ is described by the Lawn Tennis Association as being a multi-million pound investment programme that puts clubs at the heart of British Tennis and also supports public pay and play indoor tennis centres, schools and local authority venues. The Lawn Tennis Association joined forces with the Sports Council and the All England Lawn Tennis Club in 1986 to launch the Indoor Tennis Initiative designed to develop indoor tennis centres around Britain. The main benefit of ‘Club Vision’ is that it is able to help any club throughout the UK regardless of size and therefore as facilities are better they can promote and attempt to attract many people. This shows that tennis is becoming more organised in the UK perhaps as a result of the increased availability of courts, the affordability of equipment and the increased media interest and coverage of tennis tournaments and championships. According to Sport England, the London Assembly’s Culture Sport and Tourism Committee met with them and the Lawn Tennis Association to discuss tennis in London in 2004. The aim of the meeting was to establish how the Wimbledon Championship could propel and promote tennis within London and the rest of the UK. Further, the bodies discussed and considered ease of access to tennis courts in London and deliberated over club organization and costs of using publicly owned tennis courts. Throughout the talks, certain projects were discussed which encourage young people to get involved in tennis (such as the Westway Tennis centre), and further they examined how the Mayor, Sport England and the Lawn Tennis Association could encourage more Londoners to pick up a racquet. There is more incentive for people to take up tennis due to the 2,600 tennis clubs which have affiliated with the Lawn Tennis Association via their local county office. The development and introduction of so many clubs h ighlights the improvement of tennis as a leisure activity. Currently, the Lawn Tennis Association estimates are that two-thirds of local authority courts nationally are in a state of disrepair and nevertheless the cost of hiring local authority courts stands between  £2- £6 per hour for adults. Most tennis activities are run through such organisations as the Lawn Tennis Association and All England Tennis Club. As a result of theses clubs it is possible for people to enquire as to their nearest club or courts and increase the probability of people playing tennis as knowledge is more readily available. 3. The Social Structure of Participation. In my opinion tennis has always been classified as a rich mans sport. This might be due to the fact that when tennis originated it was played by the Kings, Queens and nobility. This stigma has now shifted however, there are still certain socio-demographics who shy away from the sport. According to the Lawn Tennis Association, 2.9million people aged four years and upwards played tennis in the UK in 2003. Further, this is reinforced by the British Embassy who suggests that around five million people play tennis in the UK. Either way, this is a large number but there does not compete with the number of people that play football. Of the 2.9 million tennis players the Lawn Tennis Association estimates that 441,000 of these people play tennis in London; 137,000 of them playing regularly. In the UK many of the tennis campaigns and organisations aim to attract the younger generation to take up tennis. This it is no surprise that the younger generation in the UK are likely to play more tennis in the future than that of the current older generation. In contrast to the number of tennis players in the UK, American Tennis Life Magazine, which conducted a survey on tennis, illustrates that 23.5 million Americans play tennis annually. Of this, 52 per cent of players were men and 48 per cent were women with the average age of these players being 29. Further, the percentage of women players to men is reflected in the ratio of spectatorship. McNamee, (2001) illustrates that 48 per cent of women watch tennis compared to 52 per cent of men. I am surprised that women on average play less and watch less tennis. The abovementioned illustrates that tennis is indeed a thriving sport within the UK but simultaneously illustrate that there is scope for growth within these figures. So, it is important to establish the type of people who do not play tennis and the reasons for their lack of participation in the sport. The kind of people not playing tennis are those who are in the lower social classes who cannot afford to pay for a club membership, those in areas where facilities are in a state of disrepair and those from ethnic minorities, the latter will be discussed further. Moreover, Sport England and the Lawn Tennis Association have identified the following barriers to greater participation in tennis in London, some of which include; cost (however in reality this is more down to peoples perception of the sport – studies show that the actual cost of tennis membership is more than half what people estimate). Also, poor local authority facilities and a lack of investment in facilities has meant that people in certain areas are just unable to play tennis. Further, the weather plays a large role in determining the months of the year in which tennis is playe d. Those with no access to indoor courts are not likely to play tennis outside the summer months which results in lower numbers of people who play tennis. Moreover, Sport England has established that there is no co-ordinated approach to tennis for people with disabilities, thus limiting the development of tennis as a leisure activity. Lastly, due to the immense popularity and plugging of other sports such as football, competition with other leisure activities and sports creates a loss of interest in playing tennis once young people have left school. Furthermore, according to Gabriel, D from the Commission for Racial Equality (CRE), black players are noticeably absent from tennis. Supposedly, poverty is cited as a major factor, with 57 per cent of people from ethnic minorities socially excluded from sports on the grounds of destitution. Gabriel, D believes that a white sporting establishment effectively excludes people from ethnic minoritiesfrom getting involved in the organisation and governance of sport at every level. In other words, the lack of black people in decision-making roles within sports organisations means there is little opportunity for them to ascend to senior and more influential roles that could promote their wider involvement and influence in sport. McLean, L reinforces the fact that the ethnic minorities do not take part in sport, compared with the national average. Supposedly, people from ethnic minorities are keen to give sports such as tennis a go, but they do not have access to facilities. Thus in order to ensure that tennis remains a popular sport and continues to grow it is essential that every local government looks to improve facilities in their area and encourage ethnic minorities. Every year, Wimbledon is broadcast on television and in its own right is one of the UK’s major sporting events. According to the Lawn Tennis Association, Sport England spent approximately  £18.7 million on tennis facilities, coaching and promotion and outreach in London in 2003. This perhaps demonstrates that tennis in the UK is in fact on the increase. What we must ensure is that we have the infrastructure in place to cope with larger numbers. The Lawn Tennis Association believes that the most immediate benefit from the Wimbledon Championships is the revenue generated by the event. The 2003 competition brought in  £25.8 million (net income) which was invested back into tennis initiatives nationally. However, in order to see tennis become more popular it is essential to promote all year round and eradicate the idea that it is a summer sport. There is of course little that the Lawn Tennis Association can do to change the weather but it should look to invest in indoor courts and floodlighting through its Club Vision programme and Indoor Tennis Initiative. In 2003, the Lawn Tennis Association committed  £2.28 million to facilities in London, 30 per cent of the organisations fund. Since 2001 it has invested over  £4.89 million in 16 major tennis projects in London. Further, Gabriel, D from the Commission for Racial Equality has reported that black people are very interested in tennis thus there is scope to increase the number of tennis players in the UK. In my opinion tennis is a growing sport. This is further emphasised by UK Sport (2001), which has explained how the management Board of the England and Wales Cricket Board (ECB) has decided to engage with Sport England and the Lawn Tennis Association in an informal consortium to seek planning permission for the redevelopment of facilities at the Bisham Abbey Sports Centre, enabling it to become a Centre of Excellence for both sports. This illustrates that organisations believe that tennis is a worthy investment for the future. Further, Since September 2004, construction has been underway on the Lawn Tennis Association’s new National Tennis Centre (NTC) in Roehampton. If tennis was showing signs of decline there would not be so many initiatives or campaigns running to improve facilities throughout the UK. The site will provide a single site of national focus for tennis in Great Britain, and will open in late 2006. The reasons for a National Tennis Centre according to the Lawn Tennis Association are that in 1999 an extensive review of the sport was undertaken and it arose that tennis has effectively turned into a social leisure activity for a few, rather than a competitive sport to be enjoyed by many millions. In all, the evidence points to a rise in popularity of the game tennis. There is still plenty of scope for growth and the introduction of more ethnic minorities to the sport. Bibliography The Cliff Richard Tennis Development Fund (2000) The History of Tennis. (Internet), Available at http://www.cliffrichardtennis.org/planet_tennis/history.htm, cited 30/11/05 Bray, A. (2005) Tennis in London. (Internet), Available at http://www.london.gov.uk/assembly/reports/culture/tennis.rtf, cited 30/11/05 The Lawn Tennis Association. (2005) Building our Tennis Nation. (Internet), Available at http://www.lta.org.uk/InsideTheLta/AboutTheLta/BuildingOurTennisNation.htm, cited 30/11/05 British Embassy. Sport – One of the best things in life. (Internet), Available at http://www.britishembassy.gov.uk/servlet/Front?pagename=OpenMarket/Xcelerate/ShowPagec=Pagecid=1065716130553, cited 30/11/05 Gabriel, D. Commission for Racial Equality (2005). Why black British tennis players are missing from Wimbledon. (Internet), Available at http://www.cre.gov.uk/Default.aspx.LocID-0hgnew070.RefLocID-0hg00k001.Lang-EN.htm, cited 30/11/05 UK Sport (2001) Cricket and Tennis seek Alliances. (Internet), Available at http://www.uksport.gov.uk/template.asp?id=376, cited 30/11/05 Tennis Life Magazine. Demographics. (Internet), Available at http://www.tennislifemagazine.com/advertising/advertising-demo.html, cited 01/12/05 McNamee, Dr (2001) Sporting Conduct: A survey of Sports spectators’ perceptions of the values and norms of selected professional sports. (Internet), Available at http://www.uksport.gov.uk/images/uploaded/sportingconduct.pdf, cited 01/12/05 McLean, L. Participation in Sport. (Internet), Available at http://news.bbc.co.uk/hi/english/static/in_depth/uk/2002/race/participation_in_sport.stm, cited 01/12/05

The determination of basic long-term goals and objectives of enterprise

The determination of basic long-term goals and objectives of enterprise INTRODUCTION Alfred Chandler a business strategy theorist in the area of business defines strategy as The determination of the basic, long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for these goals (Chandler, 1962:13). By White (2004) in a simple definition says Strategy is regarded as a unifying idea which links purpose and action. In that case strategy combines the communication of human goals and the organisation of human activity to achieve those goals. The concept of strategies business organization provides the means for it to generate income and competitive advantage by the persistent development and bringing new products into the market. For companies to be in competitive advantage it has to focus on meeting and supplying products to meet the rapid changing needs of the customers (White,2004) .This proves the reason companies give the idea of new product introduction (NPI) appropriate consideration. New Product Introduction is a project without a guaranteed success but yet an expensive one. The company has to consider the market in which they are competing, the nature of the competition and how their capabilities will enable their products to be successful (White,2004). New Production Introduction generally entails innovation, that involves the modification of an existing product. Innovation is an essential accepts of all New Product Introduction projects and it involves a lot risk taking. New Product Introduction entails creativity, experimentations and analysis, that require a huge amount of finance (Baker and Hart 2007; Allen and Hamilton 1968). In order ways, to achieve a high successful rate in New Product Introduction, we have to manage innovation properly. The New Product Introduction in companies has to adopt a good strategy for the company to achieve a corporate strategic objective. The help of good corporate strategy facilitates the New Product Introduction strategy for an organized business performance (Baker and Hart 2007). A companys organized business strategy entails high creativity of innovation and technological drive with risk engagement. The relationship between NPI strategies and business performance was identified by Copper (2001) with the three points of business new products performance which are; High-quality new product process Resource commitment New product strategy Cooper (2004) establishes that business performance is directly proportional to the introduction of new product performance which is dependent on the strategy employed. Here are list of New Product Introduction strategies that a company could use: The Differentiated Strategy: Differentiated strategy is the process that involves market aggressiveness, high technological approach, and quality price. This Strategy involves a percentage of 15.6% of manufacturing companies. In this strategy the companies are liable to maximize their competitive advantage in the market. Differentiated strategy is said to have a brilliant success rate (Anderson and Smith 2010). The Low Budget, Conservative Strategy: Companies that adopt this strategy usually favour a low RD budget and undifferentiated products (Anderson and Smith 2009). The Technology-push Strategy: The strategy here is pre-occupied with technological development and they lose focus of their market demands. Here, their success rate is fairly average. This strategy is mostly seen within the dot-com companies mostly in the late 90s (Anderson and Smith 2010). High-budget diverse Strategy: High-budget diverse strategy is considered as a high, and unfocussed RD budget. The strategy is related to the technology-push strategy. The Not-in-the-game Strategy: The Not-in-the-game strategy has a careful, favouring low risk, low technology products. Its goal is attained by low product performance. It is concluded that the differentiated strategy provides the most excellent business performance in the market (Anderson and Smith 2010). COMPANY BACKGROUD The Coca-Cola Company is the worlds largest beverage company refreshing consumers with more than 500 sparkling and still brands. Along with coca-cola, recongized as the worlds most valuable brands, including Diet coke, fanta, sprite, coca-cola zero, vitamins water, Powerade minute maid, simply and Georgia coffee. Globally, we are the number 1 provider of sparking beverages, juice and juice drinks and ready-to-drink teas and coffees. COCA-COLA CHINA Coca-Cola China is one of the most well known international brands in china, with a leading position in the soft drinks market. Since re-entering china in 1979, coca-cola has invested more than US$ 2 billion in the local market. By the end of October 2009, china business unit has established a total of 39 bottling plants. MARKET, COMPETITORS AND CUSTOMERS The beverage market is a very competitive one, due to the low barriers to entry, also the tendency of replication is high and the rate of changing trend because of the switch in customer feedback on a exact product is high. NPI STRATEGY The NPI strategy coca-cola used was the differentiated strategy. The new products are brought into the market by knowing what the customer wants in a specific time and place, which enhances a target market. New products could be accomplished by the process of market trend and recognition of a market place. The success rate of a product is achieved by the market target (Graham et al, 1993). The improvement of the new ultra-light bottle is the peak of its size in the Chinese beverage market and has reduced the carbon footprint by 30%. Thereby helping it be an environmentally friendly in the terms of the global green effect, the bottle is designed in a way that it can be simply be twisted and compressed after consumption, in that process it saves more than 70% of the space needed while the bottle makes it way to recycling(Coca-cola, 2010) Shown in Fig 1 is the sustainable packagin Fig 1: Shown is a sustainable packaging MARKET RESEARCH AND PRODUCT CONCEPTS Trott. P(2005) says that new product strategy is part of a web of strategies. It is linked to, and its objectives are derived from, marketing strategy, technology strategy and the overall strategy. During a general market research, coca-cola discovered a target market, within which the consumers required their beverages in bottles no longer in plastic bottles. At the moment, ultra-thin classic contour glass bottle are in demand in the market. The ultra glass bottle has found a clear product idea. PRODUCT DESIGN The new ultra glass bottles are small but still contain the same content. The bottles are 40% stronger, 20 percent lighter and 10 percent less expensive than the traditional contour bottles. The challenges of the new ultra glass bottle were packaged to step up innovation in soft drinks. Packaging to bring the latest technology. PRODUCT LAUNCH The new ultra glass bottle was launched in 2000. DIAGRAMOF THE PRODUCT RESULTS Trott, P(2005) says a successful brand combines an effective product, distinctive identity and added value as perceived by customers. Coca-cola china undertook a sustainable packaging rest analysis with its bottling partners to inform new packing solution. We have reduced the glass we use in our packaging by approximately 11,000 tons by adopting ultra glass technology through responsible manufacturing and redesign efforts. CONCLUSION Coca-Cola company china was established to gain competitive advantage and boost their business performance. The author carefully analysed the strategy used in coca-cola for the new production introduction was successful and it was market intensive. According to Miles and Snow the business strategy used by coca-cola was the Defenders. Coca-cola did not only invest in RD and the market research respectively, their strategy path was focused. In the sense that the direction or flow of the decision making were in line with the clearly defined product, target market, processes and resources needed. RECOMMENDATION Before developing an NPI strategy, take into consideration the companys capabilities and most importantly the overall corporate strategy of the company. The use of a product innovation character, said by Crawford (1997:65) as a document that gives the conditions under which an organisation will operate, will be of great benefit to company, because it specifies the objective to be achieved.

Comparing Forgiveness and Marriage in Much Ado, Alls Well, and Measure

Forgiveness and Marriage in Much Ado about Nothing, All's Well That Ends Well, and Measure for Measure      Ã‚   Shakespeare never does manage to make the journey to the end of his comic plays an easy one for his characters or his audience, and as his comedies evolve, the journey becomes even more difficult. Tragic elements and more psychologically complex characters increase the intensity of the ending and often make a reader or viewer question if there will be a happy ending at all. Specific male characters in three plays act as impediments to this comic ending, often prompted by a villainous character and sometimes by their own doing. These men: Claudio in Much Ado about Nothing, Bertram in All's Well That Ends Well, and Angelo in Measure for Measure for various reasons are not ready for marriage or love. Living in a patriarchal society, they are often more concerned with fighting in a war or preserving male bonds than they are with being in love or being married. The problems that occur between the couples about to be married or just recently married are essential because these men need to grow up and become responsible. The only way to change them is to let them commit these harmful acts and realize the consequence. The women: Hero, Helena, and Mariana must be strong enough to forgive them for the hurtful acts these men have committed against them in order for some semblance of a happy ending to take place.    The "crimes" committed by Claudio in Much definitely requires a great act of forgiveness but Hunter feels that forgiveness is the essential element in this play. He point out that "the love of man for woman (but not of woman for man) is seen too frail an emotion to sustain the pressures that are frequently put... ...nter, "Forgiving Claudio"    Works Cited Dash, Irene G. "When Women Choose: All's Well That Ends Well." Women's Worlds in Shakespeare. Newark: University of Delaware Press, 1997. Friedman, Michael. "Male Bonds and Marriage in All's Well and Much Ado." Studies in English Literature 35 (1995): 231-248. ---. "'O, let him marry her!': Matrimony and Recompense in Measure for Measure." Shakespeare Quarterly. 46 (1995): 454-464. Hays, Janice. "Those 'soft and delicate desires' Much Ado and the Distrust of Women." The Woman's Part: Feminist Criticism of Shakespeare. Ed. Carolyn Ruth Swift Lenz, Gayle Greene, and Carol Thomas Neely. Chicago, Urbana, London: University of Illinois Press, 1980. Hunter, Robert Grams. "Forgiving Claudio." Twentieth Century Interpretations of Much Ado about Nothing. Ed. Walter Davis. Englewood Cliffs, NJ: 1969   

Who Is God? Essay -- essays research papers

Who is God? Worshipping is a way to communicate beliefs and feelings of individuals and religious communities. Every society I have every studied from the American Indians to the Ancient Greek have all believed in some form of worship or religion. Altars have been and are in existence in several if not all forms of region. Robert Farris Thompson depicts this for the African population in " Overture: The Concept 'Altar,' " and " With the Assurance of Infinity: Yoruba Atlantic Altars," Face of the Gods: Art and Altars of Africa and the African Americas, through pictures he and others have taken, has well as evidence from assorted books, articles, poems and songs, Thompson shows the meaningful role the Altar had in self expression of the Africans. "The aim is to view black Atlantic art, especially in the New World, in terms of thoughtfully selected [altar] objects belonging to specific philosophic constellations which help to define the face of divinity." Through the oppression of the salve trade, the Yoruba Africans worked to keep there own conception of region intact. "Even under slavery, and under post slavery persecution in the late nineteenth century, the Yoruba of Cuba and Brazil managed to maintain sporadic but precious contact with Africa through networks of friends and traders. They sought the sacred cowries, seeds, and beads of Africa for their religion." This example...

Odyssey and Odysseus Dead Crew

Glory! In Homer’s 8th century BC epic poem The Odyssey and Sophocles’ 3rd century play Antigone, the leaders Odysseus and Creon display both similar and different leadership qualities. Odysseus is a leader of a crew he’s taking back home from a journey, but has many unexpected encounters on the way back. Creon is the heir to Oedpius’ thrown, and is King of Thebes. Both are important, however Creon proves to be the better King, seeing as Odysseus’ crew dies. The qualities of both leaders are what in turn lead to their results. Odysseus must lead his men back to Ithaca. Along the way they stop at an island where all his men are enchanted by fruits. He must do all he can to get them to return to the ship. In another encounter Odysseus’ dead crew member’s soul comes back and talks to Odysseus. He asks him to give his body a proper burial. Odysseus does this proving that he is not only loyal to his crew, but to his word as well. Odysseus however learns of a prophecy, one, which tells that if, his men eat the cattle on the island of Helios they will die. He cannot prevent his men from eating these cattle and they all suffer for their actions. They all die, and Odysseus fails as a leader. Creon’s takes an interesting approach to his leadership. He is stubborn and compassionate, hot and cold. Creon vows to do everything for the people, and anybody who breaks the law breaks his heart. Creon also makes numerous threats to the criminal who would dare to burry the betraying brother. But when he discovers that his own niece Antigone, his own flesh and blood, is the one defiling the law, he cannot stand it. His whole world starts to deteriorate and he cannot stop it before its too late.

Systems Theory Paper

Systems Theory Paper Communication is essential in our society today. There are many different types and methods of communication that people use. Throughout life, people learn to use communication in order to interact in the everyday world. People form groups to place themselves where they think they belong in society. Whether people know they are doing it or not, they consciously or subconsciously place themselves into certain groups. There are many different reasons for people to join different groups, these being for learning, activity, personal growth, and problem solving.Members of groups must all contribute in order to complete a task. People can have both positive and negative effects on groups. There are many concepts that help people understand systems through groups. The ripple effect is an important element of systems theory. The ripple effect works as a chain reaction and spreads across the entire group. This can be either a positive or negative spread. The effect is cau sed when one person in a group effects everyone else in that same group.An example of a positive ripple effect is if a child receives a scholarship to college then that whole family will benefit positively from the news because they will be happy. The happiness will spread from the child to the rest of the family. Families are a strong form of a group because the mood or feelings of one person in the household effects the other members of the family whether positively or negatively. Another example of a positive ripple effect that I have experienced is being on a soccer team. When one person is excited about a game and determined to win, all the other team members will start the get the same feeling.The vibe of determination to win is passed on through communication. A negative effect of the ripple effect would be a spread of a disease in a certain group. If one person has a disease that is contagious then they hold the risk of passing it on to the rest of the group members. A perso nal experience that I have had of this is in grade school when one child came to school with strep throat and eventually all the members of the class ended up getting it. The ripple effect is a strong element that can be a good or bad thing for groups.Another element that is important in groups and systems is dynamic equilibrium. Dynamic equilibrium deals with managing stability and change within a group. If a group doesn’t manage their equilibrium, than they will be affected negatively. However, if their equilibrium is managed than they won’t run into any problems. For example, if there is too much stability in a group than it is not healthy, and if there is too much change in a group than it can be overwhelming and things may get out of hand. There is a certain medium that a system should be at in order to promote growth and success within that group.For example, if a sports team decides to never practice than they will not grow or excel, but if they practice too muc h than they will be tired for the game and will not perform as well. Dynamic equilibrium is an important element within systems. Finally, an essentially important element within systems is the group size and complexity. The more members that a group has, the more complex problems they are going to have to deal with. Size is a critical element in any human system. For example, even with such a basic group need to schedule meetings, as the size of the group increases, problems increase.The more people that are in a group, the more people that are not going to be able to meet on a certain date. However, there are also complexities within smaller groups. For example, people will feel more obligated to agree to whatever everyone else agrees with when the group is smaller. If there are four people in a group who all agree on one idea and the fifth person has a good idea also, that person feels pressure to comply with the rest of the group. Group size will also affect cooperation levels. T he higher number of people a group has the more people there are too cause distractions and not pay attention.Group size greatly affects the complexity within systems. Groups are extremely difficult systems to manage due to many elements. However, there are also some elements that make groups easier to manage. Systems are very complicated and most people don’t realize that they deal with them everyday. People join groups without even knowing they are joining a group. People also join groups knowing what they will have to deal with to make that system work. Groups are essential in living life and no person will ever go through life without being part of one. By Josh B